Head of the warren is Kathryn Coles. Kathryn began her qualitative research career in 1994, and was a Director with HPI Research for many years before setting up her own consultancy in 2007. With the growing success of her business came the need to rebrand, and White Rabbit finally emerged in 2013.
Kathryn has two daughters, Nancy and Martha. When she’s not working she can often be found chasing the kids down the road on their scooters and enjoying a cocktail or two (though not generally at the same time, unless it has been a particularly hard day). She loves getting out of London to visit family in Devon, and relishes any opportunity to get back to the coast, whatever the weather.
Kathryn is a fully paid up member of the MRS, AQR and ICG. She has also completed the AQR industry mentoring course, and now acts as a mentor for a junior researcher.