Welcome to White Rabbit Research.
We are a qualitative consultancy that believes in celebrating the curious and wonderful world of research.

White Rabbit provide flexible and responsive research solutions: whether your project is big or small, we can tailor our approach to fit your requirements – and unlike the rabbit we always deliver on time!

Who We Are


White Rabbit Research can offer a full range of qualitative services, all perfectly tailored to fit the requirements of your brief... Read more

We always make sense: like Alice, we enjoy a good riddle but our outputs are anything but nonsense. So why not follow us down the research rabbit hole and see where the White Rabbit can take your business?

What We Do


We work with a broad range of clients to unlock actionable consumer insights. From last minute ad testing to large, multicountry investigative projects... Read more


Kathryn is forthright, supremely helpful and just ‘gets it’. She is especially good at understanding the delicate and nuanced approach required to stress test our NPD initiatives. In addition, she’s a fantastically natural facilitator.

Rhea Fox
Global Head of Insight, ghd


Kathryn is a consummate professional who really understands our business and what our stakeholders want. Her research produces insightful recommendations that help shape the direction of our campaign activity

Louise Sharpe
Head of Insight, Sky


Kathryn really understands kids and families. She offers intelligent and thorough insight, intuitive interpretation and delivers findings that are relevant, actionable and effective. She is a great extension of our department.

Alison York
Research Director, Nickelodeon


Kathryn is a great moderator who is capable of cutting through all the issues and getting right to the nub of the matter. She has always done a fantastic job on advertising and brand strategy projects giving a clear direction for business.

Nick Bonney
Market Insight Director, EE Ltd.


Kathryn has a great ‘can do’ attitude and has helped us to find cost effective research solutions. She has the ability to communicate complex findings to ensure that they are creative, simple, clear and easy to understand.

Saskia Spencer
Insight Manager, Clarks


Kathryn was instrumental in unlocking the consumer insight for our new product concepts and designs. This enabled us to be confident in what to launch and how, yielding double-digit growth and driving the category.

James Holloman
Business Leader, Green & Black's

How We Work


White Rabbit is a research consultancy built on the principle of delivering simple and easy to understand insights from the complex... Read more