White Rabbit provide flexible and responsive research solutions: whether your project is big or small, we can tailor our approach to fit your requirements – and unlike the rabbit we always deliver on time!

We always make sense: like Alice, we enjoy a good riddle but our outputs are anything but nonsense. So why not follow us down the research rabbit hole and see where the White Rabbit can take your business?

Kath is my go-to person when I need to confidently tackle a business challenge or opportunity. She really takes time to get to the heart of the matter, executes the research flawlessly, and articulates clear and comprehensive conclusions, in her ever-personable manner.

CMO, Jarrolds

It was a delight to work with Kath and her team: they were highly flexible and showed a depth of understanding both of our sector and the mission / ambition of the university. Their recommendations were incredibly helpful in finalising our strategic aims.

Head of Insight, Canterbury Christ Church University

Kathryn really understands kids and families. She offers intelligent and thorough insight, intuitive interpretation and delivers findings that are relevant, actionable and effective. She is a great extension of our department.

Research Director, Nickelodeon

Kathryn is a delight to work with, providing the perfect combination of significant research expertise, effortless facilitation, insightful inference of customer feedback together with a positive, stakeholder first personality.

Director of Analytics, Insight and Research, Gopuff

White Rabbit approaches every brief with an intelligent understanding of human motivations and behaviour. On a personal level, Kath is a delight to work with and very much seen as an extension of our insight team.

Head of Insight, News UK

Kathryn has supported us on many qual projects. She is very flexible and works collaboratively with us alongside our stakeholders to set up and adjust projects as we go along. Thanks to her flexibility, we always meet our deadlines and deliver the needed insights.

Global Head of Insights at 888||William Hill Group
Who We Are

Who We Are


White Rabbit Research can offer a full range of qualitative services, all perfectly tailored to fit the requirements of your brief... Read more

What We Do

What We Do


We work with a broad range of clients to unlock actionable consumer insights. From last minute ad testing to large, multi-country investigative projects... Read more

How We Work

How We Work


White Rabbit is a research consultancy built on the principle of delivering simple and easy to understand insights from the complex... Read more