From group discussions and depth interviews through to accompanied shopping trips and ethnographic hang outs, White Rabbit use a broad spectrum of techniques and approaches to get beyond the looking glass and fully immerse ourselves in the unique wonderland of your audiences. We have embraced the post pandemic world and frequently run both groups and depths online, as well as face to face. We love to collaborate, so co-creation workshops and integrated client / customer sessions are high on our list of favourite things to do.

Advertising and Brand Communication Development
This is at the very core of our business – developing brand communications and cross media advertising campaigns is what we love best of all! Our
experience covers across a broad range of sectors including digital TV, confectionery, tourism and OTC healthcare products.

In Depth Discovery
For us, exploring the unknown is what it’s all about. We have employed our ethnographic skills across a wide range of projects: from looking at kids’
attitudes towards superheroes to where grandmas store their sweets and how men style their hair.

Parents and Children
As parents ourselves, we take both a personal and professional interest in brands that target parents and children. We have conducted a broad range of projects talking to mums, dads and their young ones, including rebranding a TV channel, confectionery NPD and fashion range evaluation.

Retail
Exploring and understanding how people shop is another big part of our business (and a personal passion!). Our experiences range from a multicountry study to inform the development of a new shop fit, through to brand strategy guidance and evaluating new product ranges. We have worked across a broad variety of retail outlets including fashion, lifestyle, supermarkets and even betting shops!

“Curiouser and curiouser…”
We’ve always been nosey and have spent many years developing our research techniques to help us find out what makes your target audiences tick.

“Begin and the beginning and go on until you come to the end…”
From the word go, we are committed to working with you to ensure that the right research techniques are employed to deliver what you need to know.

“Which way you go depends on where you want to get to…”
We pride ourselves on offering flexible solutions that can be specifically designed to fit your requirements, budgets and timescales.

“I don’t know the meaning of half those long words…”
We are committed to keeping things simple – delivering clear, actionable findings that help you make the right decisions.

“How puzzling all these changes are…”
If you’ll let us, we like to develop long-term partnerships with our clients – this way we can conduct regular reviews to ensure your research is up to date and reflects the constantly shifting patterns of consumer opinion.